Food branding has evolved quite a lot in the last years. Food and beverage has been one of the main culture setter in history. As time goes by the hyper competition and over saturation of the market has pushed marketers to reinvent their approaches and win the end consumer hearts till the moments of trust are built up.
Left and right side of the brain always work in balance.
Rational and creative inputs define many things we do in all aspects of our lives. They both need each other as the wings of a bird. How effective is creativity in the business world is the main topic of the most interesting research and discussions over the years. Same way day needs the night and vice versa, can we say creativity boost businesses and make it more effective? How far can we go with creativity and how rational we must go to keep the balance? Till what extent creativity is useful and till what extent is not?
Everything around tells a story. In fact, there is always a story behind everything we see, everyone, everywhere, up, down, left and right, from our cells to microcosms.