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The Art of Startup...globally

digital agency in helsinki 
Photo copyrights World Economic Forum. Click here for larger version

According to business.gov, startups that do international business grow faster and fail less often than companies that don't.

Startups decide to go global and enter international markets for a variety of reasons, and these different objectives at the time of entry should produce different branding strategies marketing, performance goals, and even forms of market participation. However, companies often follow a standard market entry and branding development strategy. The most common is sometimes referred to as the “increasing commitment” method of market development, in which market entry is done via an independent local partner. As business and confidence grows, a switch to a directly controlled subsidiary is often enacted.

  This internationalization approach results from a desire to build a business in the country-market as quickly as possible and by an initial desire to minimize risk coupled with the need to learn about the country and market from a low base of knowledge. A few of the more wide-spread reasons are provided below:

 Increase sales

 Improve profits

 Labor cost


 Short term security

 Long term security

Increased innovation


Economies of sales

Government incentives

Once a firm decides to enter a foreign market, the questions arise as to the best mode of entry. Firms can use seven different modes to enter in to foreign market; exporting, turnkey project, licensing, franchising, establishing joint venture with a host country firm or setting up a wholly owned subsidiary in the host country and making use of the internet as a marketing technique

One of the greatest difficulties confronting any global business today is how to be found on the Internet. The Internet has changed the central means of how we conduct international business. It provides super-fast, real time answers to a number of our everyday business and individual inquiries. Nonetheless, the question is; now that you have a site, can your website be easily seen when one executes a search on Google, Live.com, Yahoo for your company's product or service? How about the online branding strategy?

According to John Keat, nothing ever becomes real till it is experienced.  Proper branding marketing technique and strategy is vital whether it is a small or a large scale business. What's more, with a reliable service provider, one can exploit the available opportunities. Despite the fact that you can find countless marketing firms around, not all such will offer you some assistance with getting the sought results. Consequently, if one need the best result from internet marketing or local business strategies, then it is ideal to select the best one out of the crowd.

You shouldn’t have trouble finding a global branding agency, in this jet age, ad agencies, interactive marketing agencies, email marketing agencies, and more are at our fingertips. They , i.e. these categories, represent countless companies from all over the world and, thanks to the Internet; most of them could serve you from just about anywhere with a click. There are so many readily available global marketing agencies in Europe but while making Helsinki the target market quite many marketing agencies to consider while in Finland most especially in Helsinki or other cities like Tampere where Awesomedia is located.

Before choosing any international marketing agency, strict attention should be to the following factors:

Business Acumen

This might seem like a no-brainer, but look for this in any marketing agency you interview and you'll soon see why this is so important. Nowadays, interactive marketing agencies are a hot choice. What a lot of people don't know, though, is that many of them started out as web design firms. While that can be a huge advantage, it can also mean that while they understand SEO, SEM, analytics, and web design, they may not know how to use these tools to best serve your purposes.

Design Abilities

Lots of interactive marketing agencies already have the design chops because that used to be their bread and butter. This is something you should look for from just about any marketing agency. An agency that can both handle marketing and knows how to get your web design on the same page is invaluable.

Proven Success

No matter what kind of company or individual you're, you obviously want to make sure the marketing agency, you are dealing with can prove they've succeeded in the past.


Obviously, pricing is always an important factor to consider when hiring a business to help yours. However, things can get a bit tricky when you're looking for a marketing agency that will handle your online campaigns. When it comes to things like SEM (Search Engine Marketing), agencies can charge by percentage of the total media cost, cost per action or a number of other ways. How they charge you will affect more than your budget.

Therefore, working with the right marketing agency can make all the difference in your company's future. However, if you don't use the above to find the right one, it could also be the worst thing that ever happened to it.

Copywriting is essential!

The Father of Advertising, David Ogilvy once said: “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.” The product that you are representing is a reflection of you. Because of that learning how to write a good argument is of paramount importance for it. As an entrepreneur or business owner, it is unacceptable to write a bad copy. If that is not possible on your own, then you should hire someone who can.

Learning how to write ad copy is one of the best skills ever to learn in your business life. Start benchmarking the greats, such as David Ogilvy, Claude Hopkins, Gary Bencivenga, Dan Kennedy, Gary Halbert, Mel Martin, Eugene Schwartz or John Carlton, etc.

Budgeting, Budgeting Budgeting

Nothing in the marketing world comes up as free, it doesn’t matter if inbound marketing is used vs outbound marketing, at the end with inbound techniques you could probably save some percent but it has a cost. Unfortunately, most of the marketing managers are not sustaining their marketing budgets via a comprehensive analytical platform to analyze ROI, this has to be done otherwise, you are out of the wagon.

Conversion Rate

Conversion rate is a very familiar terminology these days. An example would be, you acquire monthly 100 new newsletter signups.  If $10,000 was spent on advertising and 100 signups comes up out of it, at $10 each, then you’ve only made $1,000 — not great. But, if you spend $100 on advertising, the same 100 signups at $10 each becomes a positive ROI.


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