Client: Riccus

Riccus manufactures diversified wheat flour based handicraft products with a family, secret and delicious recipes so delicious that we were all the time eating and licking our fingers! These on-the-go desserts, follow a unique, well preserved and secret recipe for years.

Task: New branding creation, new visual identity creation, packaging design, corporate identity

Riccus wanted us to create a concept which reflected the family tradition, the warmth of the house and the value behind family values.


The budget was set high in order to achieve the best results.

Planning - Strategy - Solutions

What they asked for

The customer was having all their marketing channels locally due to the fact business is a family business of different generations and the new one was looking forward to expanding this to other markets. Customer asked us to prepare a solid brand building strategies marketing and main specifically food branding. The new food branding would cohesion different products including a restaurant branding.

What we did

We prepared an all inclusive packaging and healthy products market research and found out the trends and the interest for this type of edibles in certain countries. They were worried that their presence was not as their competitors, either locally based or abroad. The solution was initially solved by remaking all the existing visuals, logos, etc. The concept behind the colors and sketched forms was to give an impression of a handcrafted product, a product slowly and methodically made, like a fine art work. The product is still in the initial stage.

Skills used 

  • Art direction
  • Print
  • Visual Identity
  • Market research
  • Insights qualitative research

product marketing for a fast food company

biological packaging marketing

ecological food packaging marketing


organic food marketing packagingfood branding agency

Visual Identity For Pastry Bakery Store

Visual Identity For Pastry Bakery Shop

Visual Identity For Pastry Bakery Store & Shop

Our Latest Projects

  • Naming, Branding

    Client: Enjoy, International Summer Camps
  • Packaging Design, Visual Identity

    Client: Fruteria Miranda Prat Store
  • Visual Identity, Naming

    Client: Petr Behavy Consultancy Agency
  • Branding, Packaging Design

    Client: TipiHop - Artist - Singer
  • Visual Identity, Corporate Branding

    Client: Sellacons - Specialized Solutions for Construction, Repairs & Restorations
  • Branding

    Client: Gopal Indian Restaurant
  • Visual & Corporate Identity

    Client: Goal Educational Center
  • Brand Identity

    Client: Wenigas
  • Naming, Visual Identity

    Client: Helpaniola NGO
  • Brand Identity

    Client: Hispaniola
  • Visual Identity

    Client: Igualando
  • Visual Identity

    Client: Fast good
  • Logo design

    Logo design
  • Mobile app visual identity

    Client: Home Remedies Inc
  • Brand Identity

    Client: Ricus Organic Food Company
load more hold SHIFT key to load all load all

Awesomedia Video Introduction

in 1:41 minutes