Client: Sellacons - Specialized Solutions for Construction, Repairs & Restorations
Sellacon is a company that offer offers a wide range of services consisting of waterproofing of roofs, placement of floors and rental machineries for these purposes. The company offer these services via different branches in different countries.
Task: Visual Identity, Full Branding, Corporate Brand Identity
Sellacon is present in different offices around the world and needed a proper branding set up for all its subsidiaries and offices. They needed an umbrella that cover all in one image.
The budget was set high and was paid in two installments: 40%/60%.
Planning - Strategy - Solutions
Visual identity, Corporate Brand Identity, Global Branding
Having a journey through different buyer personas, through different marcom channels, we concluded the end customer, shareholders and stakeholders base were not fully identifying with the brand itself, influencing thus to the whole operational level including re-purchasing in many cases. We had to find out a way to ignite different levels of engagement from the first moment a prospect get in touch with the brand itself.
What they asked for
Full visual and global identity that covers all the operations of the company including deliveries, contracts, offices image, building image and stationaries.
What we did
We remade their logo from a senseless inanimated amorph shape which had no meaning to the target to a living logo that encompass the brand itself. We re-shaped the logo to a S letter keeping the diagonal and perpendicular black lines as a sign of kaizen and sustained work.
- Art direction
- Visual Identity