Petroleum corporate design visual identity

  • Branding And Visual Identity For Petroleum Company

    "Awesomedia worked our corporate identity design, branding and strategy with such an elegance, punctuality and a reasonable budget! They helped us building a brand from the ground and setting up a global branding strategy. Look for no more and contact Awesomedia creative advertising agency." J. Ramirez, MD 

    advertising agency companyBranding And Visual Identity For Petroleum CompanyVisual Identity For Petroleum CompanyBranding Identity For Petroleum Company 


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    [icon name="user"][/icon] Client: Transdiesel del Caribe

    Transdiesel del C. is an american company dedicated to the sale and transport of petroleum products, the cleaning of storage tanks for oil, removal of sludge and oily sludge (sludges) boat handling and disposal of waste oils, sanitation and cleaning areas contaminated by oil spills. Services they offer: Installation and cleaning fuel storage tanks, Installing suppliers and / or fuel dispensers, equipment maintenance, fuel supply, analysis and oily waste collection, technical advisory prudente fuel management. [/col] [col class="span4"]

    [icon name="tasks"][/icon] Task: Re-branding, new visual identity, new corporate identity

    They asked us to re-brand the company from scratch, in order to smooth the growth and penetrate other markets besides the americas.[/col] [col class="span4"]

    [icon name="usd"][/icon] Budget:  

    The budget was set high in order to achieve the best results.[/col] [/row]

    [icon name="lightbulb"][/icon] Planning - Strategy - Solutions


    What they asked for

    TDC founded in 1998 with the purpose of distributing fuel throughout USA, began operations with a small number of trucks distributing a minimum amount of fuel, with a small customer base, whose only service was the fuel supply. Within a short period of time TDC grew from being a small team distribuiting to the nearest ports and cities to one of the largest wholesale distributors of hydrocarbons, expanding its line of services and products to the sale of black fuels. Due to this growth, it was important to have an international face. TDC offers a service of technical advice, equipment maintenance, engineering, car rental transportation and heavy equipment.

    They asked us to re-brand the company from scratch, in order to smooth the growth and penetrate other markets besides the americas. 

    What we did

    TDC sort of had a vague idea of what was next in their business growth, however, they were clueless when the branding planning came up. Thankfully they found us in internet and the whole process started.  We started by having a proper insight with board of directors and CMO in order to discuss and collect insights, data and information. We secured the domain as soon as possible, although the original was already taken and were selling them with 6 figures price. We procceeded to work on the logo, after many attempts we made it. They reviewed it with TDC team and it was awesome. Clean, simple, clean, and stunning according to them. Just exactly what they were looking for.

    We all put our mind, heads and hearts up and only focused on delivering the best result possible, for almost 8 weeks in a row. By the end of week 9, we had built a totally new brand, we prepared a brand new business model for them, a new web, iOS, Apple Watch, Android apps and a full Content Marketing Strategy, all this from scratch; we did all this with a team of four engineers, two designers, two art creative and professional writer.

    Skills used

    Art direction
    Campaign Identity
    Creative Strategy
    Content Marketing Strategy
    Web design and development
    Mobile app application development
    Business consultancy and coaching 


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