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Hispaniola is a petrol station whose mission is to provide oil for the automobile consumption, with several petrol stations around the caribbean seas. [/col] [col class="span4"]
Hispaniola was looking forward to changing its corporate identity - brand new fresh designed logo, new visual identity, etc. Also they needed a new corporate footage where potential consumers could know in a nutshell what Hispaniola is.[/col] [col class="span4"]
The budget was set very high in order to achieve the best results. The budget also included SEO, SMO and SEM consultations.[/col] [/row]
What they asked for
Hispaniola marketing branding was built to be a global brand but the beguinnings were challenging. Offering sales and distribution of fuels and the clear perspective to branch out into different trends within the sector, Hispaniola was created as a familiar business several years ago, the growth and the current competitive factors compelled them to find ways to make the brand fresh and easy to position. A full rebranding was necessary and a new set of marketing materials were in urgent need.
What awesomedia did
The branding is visually built under the inspiration of the first settlers of the island named The Tainos, Tainos were aborigens who ruled the island before spaniards conquered them . The icon that accompanies the name is inspired by an ancient piece of Taino pottery, the main star, the sun, represent the powerful perennial sources that nourishes the planet and the whole life.
- Art direction
- Campaign Identity
- Filming (click below to see the movie)