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Goal Education Training Center is an international institution which main mission is to offer quality and outstanding training to students to achieve language learning goals for all kind of purposes whether for professional, academic or just personal achievements.
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Goal training center's main goal is to have a more global presence and to reach a broader audience by including other marketing channels.[/col] [col class="span4"]
The budget was set high in order to achieve the best results.[/col] [/row]
New brand development, visual identity, corporate identity
Goal training center's main goal is to have a more global presence and to reach a broader audience by including other marketing channels.
What they asked for
The client asked us to build and design a modern, refreshing school-university visual identity, branding and corporate identity work with the sole mission to raise its rating, develop new programs, attract and retain high faculty performers and world wide talents to the campus. By undergoing into a new branding and visual identity schemes, Goal believes it will raise endowment and expand in size into reaching more people. The new training center branding must be able to help engagement with the world. The new university educational brand must be able to ignite in students and alumni's mind a sense of belonging. This way students, faculty members, shareholders and stakeholders will become school's brand ambassadors and supporters.
What we did
Awesomedia developed a branding where in all the cases the in-person experience was paramount in order to go beyond just nice designs. Therefore, we built an identity that goes beyond the physical campus due to the fact the school also offer electronic courses and training. The mood and feel of the new logo and over all identity was that of a gorgeous campus with highly prepared faculty members, hip urban environment and balmy climate.
- Art direction
- Logo creation
- Visual Identity
- Social media consulting