Awesomedia

  • About us (Who Are We)


    Who Are We

    About branding agency

    Awesomedia is a brand design agency from Scandinavia. We are a brand identity design, brand strategy agency with passion for brands!

    Our goal is to help you build or remake your startup, medium size or large corporation b2b brand strategy via a holistic brand identity development looking forward to developing brand strategies ready to go global. Our philosophy is: Strategies of branding must cohesion basic decision, vision/values/codes, corporate identity, corporate brand and instruments of the firm both as a self-portrayal of firm’s managers, stakeholders, investors and in the other hand as a consistent picture in the mind of your target groups, employees, stakeholders, end users, customers, etc.  


    Corporate Brand is a consequence of top management, and its ability to filter out the characteristics of the corporate identity and to propagate these among the relevant stakeholder groups. It forms the interface between the self-portrayal and the internal/external perception of the organization. Following positions of a CB within the brand architecture of an organization could be viewed.


    The perception of the corporate brand is the Corporate Image as defined by the subjective assessment, decoded by the target groups, of the signals transmitted by the corporate brand. The CI can be regarded as the spontaneous composed picture formed of an organization in the minds of its stakeholder groups. Corporate Reputation, constitutes a rather more conscious assessment of the attributes and characteristics of an organization.


    Advertising marketing agencies, international advertising agencies, marketing communications agencies must take this in mind when developing a brand awareness strategy or branding of a product. Always remember that branding of a company, developing its brand identity or brand name strategy requires that that brand advertising company can effectively use the magical crystal ball of the corporate brand solutions.


    Our headquarters are in Tampere Finland, with studios in Spain, United States, Denmark, Sweden and Norway, we are a team of 14 people consisting on designers, creative directors, web and augmented-visual reality developers, film and radio creative, content managers, digital manager and management who are also responsible for the key accounts.

  • Augmented Reality Branding – Top Ideas to Provide a Good Augmented Reality Experience

    branding awesomedia ideas augmented reality

    Communication, and mainly voice communication is the most important thing the define a society. Ever since the language start developing ever since its more than 50, 100,000 years ago, humans have been looking for ways to express and interact via the senses to the outer world, creating since the very first step of communication exchange of information between A-D and then B-D-C-etc. Language evolution was the first detonator when inventing other tools in order to pursue certain ideals such as hunting or collecting food or simply grouping each other. Civilizations developed more and more and we started exchanging knowledge via mouth of mouth or through generation to generation till we found a way to write it somewhere as it was in 1454. 

  • Mobile app Branding & Advertising Case: Natural remedies mobile app

    Mobile marketing  increase sales and increase loyalty

    [row class="show-grid"] [col class="span4"]

    [icon name="user"][/icon] Client: Home Remedies

    Home remedies' mission is to support your health in a fingertip via your smartphone. The mobile application contains all the necessary information as a preventive health tool [/col] [col class="span4"]

    [icon name="tasks"][/icon] Task: Mobile app visual identity

    The new visual identity included logo, interface design.[/col] [col class="span4"]

    [icon name="usd"][/icon] Budget:  

    The budget was set high in order to achieve the best results.[/col] [/row]

    [icon name="lightbulb"][/icon] Planning - Strategy - Solutions

    Mobile app visual branding identity

    The idea behind this mobile app is users can find illustrative solutions for different kind of maladies and illnesses right with their mobiles. The customer wanted a mobile platform as part of their marketing strategy.

    What they asked for

    Client approached to us in order to find out ways to build visual identity of this mobile app.

    What we did

    For this we prepared several design concepts and arrived into many discussions on which one was the best. We prepared a global branding research in different countries in order to measure the reaction and qualitative parameters of each design. After 7 weeks, we were ready to present the chosen options and immediately the app was released into the mobile app store for its promotion.

    Skills used 

    • Visual identity
    • Mobile app development
    • UI interface design

    Click to download here http://bit.ly/2dtOixi

    Mobile-Marketing Technology for small companies

     

    mobile app creative design agency

  • The Art of Startup...globally

    digital agency in helsinki 
    Photo copyrights World Economic Forum. Click here for larger version

    According to business.gov, startups that do international business grow faster and fail less often than companies that don't.

    Startups decide to go global and enter international markets for a variety of reasons, and these different objectives at the time of entry should produce different branding strategies marketing, performance goals, and even forms of market participation. However, companies often follow a standard market entry and branding development strategy. The most common is sometimes referred to as the “increasing commitment” method of market development, in which market entry is done via an independent local partner. As business and confidence grows, a switch to a directly controlled subsidiary is often enacted.

  • Web & Social Media Services Tampere

    responsive web design in Tampere
    [row id="ROW_ID" class="ROW_CLASS"] [col class="span6"]

    B2B, B2C & Digital Branding 

    social media services in tampere

     

     [/col] [col class="span6"] 

     

    We mix data experts, analytics, fashionistas, developers, web designers-developers, advertisers, creatives and film producers to develop your branding in the digital world. building an acquisition strategy around four pillars: content, hashtags, bots and a KOL [key opinion leader] strategy  

    According to Hubspot, companies undergo into inbound strategies social media generate 67% more leads per month than those that don’t.

    61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
    44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
    On average, we conduct 12 billion searches per month on the web in the United States. (Comscore, July 2014)
    The average click-through rate for paid search in 2010 (worldwide) was 2%. (Convario, January 2011)

    B2C

    Augment the estimation of the exchange
    Expansive target showcase
    Product driven
    Single stride purchasing process, shorter deals cycle
    Brand identity created through redundancy and symbolism
    Point of purchase activities and merchandising
    Status, desire, or price emotional influence buying decision

    B2B

    Relationship driven
    Expand the estimation of the relationship
    Little, engaged target advertise
    Multi-step purchasing process, longer deals cycle
    Brand identity sustained via personal relationship
    Instructive and mindfulness building activities
    Judicious purchasing choice in light of business esteem

      

    [/col] [/row]