As you begin to brainstorm and strategize to market and implement new branding and identity for your company in 2016, it is important to have a firm grasp on the existing and developing creative branding and marketing trends and to understand the needs and wants of your target populations. In the beginning collaborations meant for formulating your marketing strategies and adding relevance as applicable for your buying audience, it is important to keep in mind the recent trends in cross-channel marketing in order to optimize its effectiveness in your own company’s marketing endeavors.
As technology is constantly evolving and consistently developing, access to its different forms is imminent. Individuals are searching and skimming their PCs, laptops, iPads, and mobile devices in an attempt to access the information they are searching for. With this, there is a need for businesses to facilitate their product or service information’s accessibility across a wide range of technology domains.
Cue cross-channel marketing.
As we dive ever deeper into 2016, an important branding and identity marketing factor that will require attention is cross-channel marketing and how to provide relevant access to our target populations. New goals are arising for companies, businesses, and organizations alike to modify their product and service information to relevantly appear on the web, social media, and television across the aforementioned variety of technological mediums.
Experts state that over half of marketing executives and professionals will focus on measuring this cross-channel content and its effectiveness in the coming year. More specifically, these marketing professionals are highlighting the importance of media and how it relates to the information they wish to convey with their target audiences – and understandably so. As newer and greater technology advances are being made (with 2016 being no exception), the majority of individuals found in the target consumer populations have the desire to access relevant information through media and through smaller, easily-accessible devices. In addition to the expression of this as a want, it is being considered a need by the buying population. Customers are ever-moving, similar to the respective industries, and need to access product and service information in accommodating formats.
As companies and businesses begin to recognize this change in their potential buyers, the focus is understandably shifting to modifying already existing cross-channel formats as well as developing new ones.
Nonetheless, it is important to understand that this is still a fairly new concept, even in the start of 2016. All industries alike are becoming enlightened on how to connect their company, product, or service information across several different technology mediums media outlets. Despite the extreme evolution and advancement of these mediums and outlets, however, problems still exist for marketers in regards to this endeavor. In fact, nearly half of marketing professionals express that some forms of technology are still not conducive to this process. In the case that they are, there is often the lack of knowledge of how to specifically carry out this task.
Notwithstanding, recognizing the cross-channel trends and how accessible, relevant information is being subtly demanded by target populations, it is important to modify the information being sold and to transmit it to the specified individuals through a variety of methods and formats. With this insight, and the applicable know-how, a company can expect great advancements and success in marketing strategies in 2016.
Contact us if you need more information on these trends. Awesomedia is a marketing company located in Tampere, Finland and we integrate branding services, marketing campaigns and more.