As a mean to raise opinions, provoke thoughts and ideas on the connection between the human being and computers with its most current trend: social media usage, Oxford University created a mind blowing animation featuring some interesting hypothesis on the topic of keeping social media social.
Björk has always been ahead of her time, a rebel, rule breaker with a full and unlimited creativity.
I am sure you remember Björk’s VR music part of her Vulnicura track “Family”, she has now surprises us again by releasing another VR hit named “Notget” as part of the same album.
It is a fact as a branding creative agency we must start a sort of conversation with the product in front of us and start taking notes of the ethos, attributes and personality of it for us to have a deep understanding of its intangible factors to make it tangible to the target.
The package talk and walk.
What elements should we consider when delivering and start assessing the product correctly? Based on our experience in the FMCG packaging and beverage industry, we have identified some important drivers which are not commonly used.