Client: Petr Behavy Consulting Services
Petr Behavy Consulting Agency is a Poland based business consultancy company that works with companies and organizations through out a wide spectrum of industries such as startups, mid-sized, super-star brands to niche businesses and non-profits, providing top notch international consultancy services.
Task: Visual Identity, Various Promotional Designs
Petr Behavy Consulting Agency wanted to create a more modern brand according to the current markets demands and international parameters. More specifically the international market. Petr was clear that it must still be a Czech local brand but with the power to compete with already globally positioned ones. Petr Behavy a leader in its field and a trend setter in its local Prague, Poland, they wanted to transmit these same local values to a broader audience.
The budget was set high and was paid in different installments according to different stages of the project.
Planning - Strategy - Solutions
Visual identity, wearables design, packaging design, apparel design
Working in association with Awesomedia Prague, the awesomedia methodology was utilized to help direct the advancement of Petr Behavy refreshed new visual personality and logo. Awesomedia at that point worked with the GMs to create BU specific narratives, visual character related, product messaging aligned to the new recently created brand strategy.
What they asked for
Full visual identity and preparation of different promotional items.
What we did
Awesomedia worked with Petr Behavy to recognize business development openings that would all the while drive business effect and assemble attractive values for the brand. Petr and Awesomedia led quantitative and qualitative research that slowly but steady helped define the new brand value.
The examination approved the brand equity model, and distinguished key brand offer and potential buy drivers. Further shopper's behavior research yielded various high potential development stages and classifications which had the capacity to help to create the new identity. brand image values and further corporate branding, service positioning, and to additionally separate Petr Behavy from its competition.
- Market research
- Art direction
- Visual Identity