Client: Cigua Airlines
Cigua airlines is charter and private airline services focused to bring a personalized VIP service to group or individuals who wants to make their trip personal and private.
Task: Re-branding, visual identity
Cigua investors and shareholders wanted us to implement a strong visual identity - logo, slogan, etc.
The budget was set in parts due to the different stages of this project, currently in phase II.
Planning - Strategy - Solutions
Creation of a new brand
The new airline needed to have a visual identity, the project is still ongoing.
What they asked for
A new visual identity for the airline
What we did
The airline brand visual identity was based on the cigua bird, a very exotic yet very rare bird present only in tropical islands. Awesomedia branding agency defined the new brand which reassemble its founder's roots and cultural idiosyncrasy. It turned out the concept became a differentiator in terms of marketing and advertising as well due to the uniqueness of this bird. The cigual bird + airline connection was convenient and fresh.
- Art direction
- Visual Identity