airline dual brand strategy agency  

 

Client: Cigua Airlines

Cigua airlines is charter and private airline services focused to bring a personalized VIP service to group or individuals who wants to make their trip personal and private.

Task: Re-branding, visual identity

Cigua investors and shareholders wanted us to implement a strong visual identity -  logo, slogan, etc.

Budget:  

The budget was set in parts due to the different stages of this project, currently in phase II.

Planning - Strategy - Solutions

Creation of a new brand

The new airline needed to have a visual identity, the project is still ongoing.

What they asked for

A new visual identity for the airline

What we did

The airline brand visual identity was based on the cigua bird, a very exotic yet very rare bird present only in tropical islands. Awesomedia branding agency defined the new brand which reassemble its founder's roots and cultural idiosyncrasy. It turned out the concept became a differentiator in terms of marketing and advertising as well due to the uniqueness of this bird. The cigual bird + airline connection was convenient and fresh.

Skills used 

  • Art direction
  • Print
  • Visual Identity

branding strategy services for airlines

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