Client: In genio Marketing Consulting Firm
In genio is a marketing consultancy firm that provides marketing consultancy to startups and mid-small businesses.
Task: Visual identity
The new marketing company launched in 2016, the needed a new visual identity for the whole company.
The budget was set high in order to reach the goals and more.
Planning - Strategy - Solutions
New visual identity
The firm wanted to focus on startups and small businesses, therefore needed a visual identity that reflected affordability, friendliness and easy to start marketing kit
What they asked for
A new visual identity that cohesion different parameters both as the marketing firm but also a friendly design that conveys trust, reliability and amiability.
What we did
Awesomedia opted in to align a glocal (global + local) identity that encompasses In Genio’s vision to grow its reputation for innovation & compelling customer relationship management. The whole visual identity work covered a refreshed logotype warm and friendly color palette and of course a Nordic styled minimal and simple visual system.
In Genio’s main mission and vision is to become a world-class consumer marketing firm, with a focused objective to be a consumer driven innovation company that create strong brands in the startup world. We created a brand that ignites powerful exciting and differentiating brand experiences consistent and harmonious throughout the consumer touch point.
Awesomedia created a logo with sharp and defined shapes, clean and clear, maximizing this way its visibility and impact. We created a custom and modern sans serif font to be distinctive and evocative of the shapes of the brand symbol. The design also evokes a modern appearance due to the palette of oranges and beiges so it stands out in all the customer experience process starting with a phone call or email.
- Art Direction
- Visual Identity
- Graphic Design